歐盟在與第三國/區域簽訂貿易或投資協定時，因為其市場吸引力，而得以將帶有歐盟價值的規範性議程納入協定中，以實踐自身外交政策的目標。此「規範性權力(normative power)」論述在學界已有廣泛的討論。實務上，歐盟的規範性權力亦不斷透過各種不同的管道，在不同的地區和領域內發揮影響力。歐盟自2013年10月開始，與中國大陸進行全面投資協定(Comprehensive Agreement on Investment，簡稱CAI)談判，目前已完成了第35輪的談..

The European Union (EU) has well utilized its market attraction to bring European value based normative agenda into trade or investment agreement negotiations with third country/region, in order to achieve its own foreign policy objectives. This “normative power” theory has had wide discussion among academics. In practice, EU’s normative power has also continuously expanded its influence in different areas via various channels. Since October 2013, EU and China have begun the negotiations on the Comprehensive..