過去幾年來，民粹與右翼的政治勢力在許多民主國家持續成長，尤其是歐洲地區。以德國為例，「德國另類選擇黨」（AfD）以反歐盟、反移民政策為代表，並且在2017年聯邦眾議院選舉中，一口氣以12.6%的得票率拿下94席成為第三大黨，也是最大的在野黨。後續在2021年的選舉中， AfD拿下10.3%的選票，維持一定的影響力。在當前右翼、民粹的政治勢力對民主形成的挑戰中，社群媒體中的臉書成為一個重要的工具性角色。在臉書的經營策略上，右翼、民粹的政黨往往以聳動、煽動的言語攻擊既有的體制與主流政黨，激化..

In the past few years, the right-wing populist parties are rising in many democracies especially in Europe. In Germany, the Alternative für Deutschland (AfD) is known for its opposition to the EU and immigration policy of Germany. AfD has won 94 seats (12.6%) in the 2017 German Federal Election and became the third largest party as well as the largest opposition party. In the 2021 Federal Election, AfD still won 10.3% of the vote and 83 seats. In this wave of populist forces on democracy, social media plays an important role. In terms ..

過去的研究指出在 1996 至 2008 年臺灣四次總統選舉中，認同是一個影響選民投票抉擇的重要因素，在 2012 年的總統選舉中，認同是否仍然為一個重要的影響因素，是本文的主要探討問題。本文首先從認同理論的界限設定觀點，討論臺灣認同的階段，提出臺灣認同已從第一階段的「省籍」對立，到第二階段的「臺灣意識/中國意識」之爭，而在兩岸恢復交流後，因為認同界限的改變(臺灣 vs.中國)，進入到第三階段的「國家認同」層次。在第三個階段，臺灣與中國之間存在文化聯繫與政治..

Previous studies show that identity is an important factor in voting choice in the past four Taiwanese presidential elections between 1996 and 2008. This paper aims to explore whether identity still retains its impact on voting choice in the 2012 presidential election. The author starts with the discussion on the development of the Taiwan identity. Theoretically, identity can be regarded as a type of boundary setting and its development includes three stages. The first stage is the distinction between Benshengren and Mainland..